
Michael Niemann
Founder & CEO





Michael Niemann is the Founder and CEO of Next New Concept, Inc. (NNC). He demonstrates an unwavering lifetime commitment to the design, efficient manufacturing, and marketing of quality products. With over 35 years of experience specifically introducing building components for residential construction, Niemann is known as an industry authority for his acumen in product and materials knowledge, innovation, and creative thinking.
Previously, Niemann served as Division President of Monarch Window Company, Adel, Iowa (1996-1998); and Founder and CEO of the company now known as HercuTech Inc., Phoenix, AZ (1998-2019), manufacturers of his award-winning HercuWall®. He has served as Founder, CEO, President, General Manager and several fiduciary Board Memberships throughout his career, Niemann has directed R&D, new products and process developments, and led go to market for successful product introductions.
Niemann has worked with large builders including Meritage Homes, Mattamy Homes, and Woodside Homes (a division of Sekisui House, Japan), as well as hundreds of other projects. He has also served as an outside industry expert on the Lafarge-Holcim New Product Introduction Advisory Committee for ARIUM™ (2017); a speaker at MIT’s 2015 Concrete Sustainability Conference; and a speaker at Harvard Business School (2004).
Niemann is well respected for his ability to forge corporate strategies, key management, top-level sales, and lead robust R&D to launch products, projects, and enterprises. He has the unique skill sets of engineering, manufacturing, construction, and marketing to bring practical, economical solutions for today’s builders and developers.
Spotlight: Innovation & Awards
In December 2017, Niemann was honored by Builder Magazine as one of the HIVE 50: “The Best Ideas & Innovators in Housing” for HercuWall® (a panelized, hurricane-rated wall system), his breakthrough technology in how to reinforce concrete without rebar, resulting in substantial cost savings and faster construction times. His category of twenty included Elon Musk.
Niemann was a key contributor to two LEED Platinum Habitat for Humanity Certified Projects with HercuWall®.
Niemann and his products have appeared in numerous publications and 200+ articles and online blogs. Niemann has been awarded eight U.S. building system patents and many more internationally.
Niemann is a regular attendee and participant in industry roundtables and conferences regarding product engineering and innovation, and he is respected for his ability to attract top talent and key team members to his projects.